Miami Media Musical Chairs

Christina Beauvior has retired from her seat at Comcast. Danny Varella has resigned from his seat at Univision. Debbie Castellano has taken a seat at Wow Factor. Kim Witker has stepped into the empty LSM seat at WSVN.

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Miami Herald VP Advertising letter about deal

August 5, 2014
Dear Advertiser,
Thank you for your ongoing partnership with and the Miami Herald.

As you may have heard, has announced that it will be purchased by the Gannett Company, which currently owns a 27% stake in and has been a media partner with the Miami Herald and our parent company, The McClatchy Company, for many years.

We are excited to announce that we will remain your key contact for and continue our relationship with this award-winning online destination for car shoppers. The Miami Herald is committed to providing you excellent service and support to drive your success locally, using all of our print, digital and direct marketing solutions.

With 16.5 million new vehicle sales forecast for 2014, it is important to stay in front of potential customers and ahead of the competition. More than 80% of the audience is currently in the market for a vehicle. The Miami Herald and will drive shoppers to your dealership. offers a way for you to:

  • Boost your brand. Differentiate yourself from the competition through your dealer profile.
  • Drive more in-market sales. Use optimized search results to showcase your business.
  • Keep you ahead of the curve. Our monthly Market Intelligence Reports help you make more informed business decisions.
  • Grow your service business. has seen a sevenfold increase in traffic to its service-related content, giving your service department powerful online visibility.
  • Capture mobile shoppers. was named the top-rated third-party mobile site last year by a JD Powers study and is committed to improving upon that user experience to grow your business.
  • Reach a larger audience. Nearly half of all vehicles sold in the United States during a nine-month window were to shoppers who had visited

As your partner, we are committed to making your business even more successful. We will be reaching out to you in the coming weeks to answer any questions you may have, share with you our latest products and services and ensure that we are exceeding your expectations.

We look forward to continuing our relationship with you and
Best regards,
Sam Brown
VP Advertising
Miami Herald

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Mobile online ad spending passes radio, newspaper

After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media habits.

Read the entire story at the Wall Street Journal

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Im Flattered

CopyScape allows you to paste in two different URLs and it will highlight where the words match on the pages. I just found a web page with 231 words copied and pasted directly from a five-year-old post of mine. If imitation is the sincerest form of flattery, I’m flattered. X 231.

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A new choice for country music comes to South Florida radio

Clear Channel announced today the debut of 93.5 The Bull, Fort Lauderdale’s New Hit Country, effective immediately.  93.5 The Bull will kick off with commercial-free music for the entire summer featuring the newest hits from Country artists such as Luke Bryan, Jason Aldean, Blake Shelton, Carrie Underwood, Kenny Chesney, Eric Church and Miranda Lambert.

In addition, 93.5 The Bull will feature award-winning Country morning program The Bobby Bones Show, beginning later this summer  The morning show features on-air personalities Bobby Bones, Lunchbox and Amy, with special guest appearances from the biggest names in Country music straight from Nashville. The Bobby Bones Show, which recently celebrated its one-year anniversary on Country radio with the 2014 Academy of Country Music Award for “National On-Air Personality of the Year,” entertains listeners with a unique mix of pop culture, news and music.   93.5 The Bull programming will also include local news and events, exclusive album premieres, new song releases and more.

“We are excited to launch 93.5 The Bull, a fresh new take on Country music, for our Fort Lauderdale listeners.  This station is for the new generation of Country music fans and will give our listeners a front-row seat to Country’s biggest artists and concerts,” said Alex Tear, Vice President of Programming for Clear Channel Media and Entertainment Miami.  “Listeners will also enjoy waking up with TheBobby Bones Show and his unique and entertaining insight on Country music.  No one is closer to the heartbeat of Nashville than Bobby Bones.”

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Mobile advertising for your business

mobile advertisingMobile advertising for your business need not be scary or complicated. In fact, you can be running trackable, optimizable, reliable mobile ads tomorrow.

All you need is a Google keyword campaign to start your mobile advertising.

From 2012 to 2013, mobile Internet use in the U.S. more than doubled. Google noticed this and stopped allowing phone numbers in ad copy. Now the advertiser’s telephone number is a separate link that incurs a charge when clicked to call.

Today, about half the clicks in our Google keyword campaigns are generated on a mobile device. Most are for a telephone call to the advertiser. Google allows us to tailor ads by device; phone, tablet or desktop. We can even create links that only appear to mobile users. And we can choose to bid higher or lower for mobile users. That means we can use Google to create mobile campaigns.

Mobile ads give you some cute creative ideas. One of my clients has many of his Google clicks and calls coming from the zip code where his major competitor is located. People are in the showroom and comparing prices on their mobile device! So, we offer to meet or beat the competitor’s prices on mobile device ads! It works. People walk in with the competitor’s estimate in hand.

Small business and professionals should not be afraid of mobile advertising. It’s just another tool in the tool box and you need to learn to use it.

Like anything else, start small, iterate and test. You’ll learn what works for you and your customer base.

photo credit: William Hook via photopin cc

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