THINK CRITICALLY, ACT CREATIVELY.Market Profile: The Miami-Ft. Lauderdale Designated Market Area (DMA) consists of Miami-Dade, Broward and Monroe Counties. Miami-Dade is the largest county, with 56% of the population. Broward County is second with 42%.
Miami/Ft. Lauderdale DMA Demographics
- This #16 Nielsen market includes Miami-Dade and Broward. The DMA includes almost 4,000,00 people and 1,496,810 TV homes. Market moved from #17 to #16 September 2006.
- The median age of the total population is 37.8. While 75.9% of the market is over age 18, 14.3% of the market is over age 65.
- A total of 19.8% of the people in the market are college graduates. Add in the number of people who have had some college education (25.5%) and the total percentage of college-educated adults becomes 45.3%.
- Most South Floridians are involved in Technical / Sales / Clerical occupations (35.9%), another 26.2% are in either Executive / Management (13.8%) or Professional / Specialty occupations (12.4%).
- The median household income in the market is $46,222, while average household income is $59.810. By far, the largest household income group is those with $50,000+ income (41.5%). The next largest group is the $35,000 - $49,999 at 16.6%.
Miami/Ft. Lauderdale Hispanic Market Facts
- The Miami/Ft. Lauderdale DMA is home to more than 1.7 million Hispanics, making it the nation's third-largest Hispanic market.
- In Miami-Dade county, the Hispanic population is growing close to three times faster than the population at large. Hispanics make up 57% of Miami-Dade's population.
- Hispanics make up the largest ethnic group in the market at 41%, with white non-Hispanics the next largest group at 36%. Black non-Hispanics make up 19.5% of the market.
Of the 1,162,250 Hispanic adults in the DMA :
- 48% own their own homes
- 50% are college educated
- 53% have household incomes of $35,000+
- 42% are employed in white-collar occupation
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WPBT, Channel 2, PBS
WFOR, Channel 4, CBS Network
WTVJ, Channel 6, NBC Network
WSVN, Channel 7, FOX Network
WPLG, Channel 10, ABC Network
WLRN, Channel 17, PBS
WLTV, Channel 23, Univision
WBFS, Channel 33, My Network
WPXM, Channel 35, PAX Network
WBZL, Channel 39, CW Network
WSCV, Channel 51, Telemundo
WAMI, Channel 69, TeleFuturaBoca Raton News
Community Newspapers
Daily Business Review
El Heraldo
El Nuevo Herald
Florida Keys Keynoter
La Campana
Miami Herald
Miami Hurricane
Miami New Times
Miami Today
Palm Beach Post
Pompano Ledger
Reporter (Fla Keys)
South Dade News Leader
South Florida Sun-Sentinel
South Florida Business Journal
World City Business
Florida Sportsman
Florida Trend
Ft Lauderdale Yachtsman
Go. Play. Miami.
Lincoln Road
South Florida Adventures Magazine
South Florida CEO
South Florida Parenting
Southern Boating
Tides & Currents
Ocean Drive Magazine
Waterfront News
WAVEDade/Broward Radio Stations
WAMR, 107.5 FM Spanish A/C
WAQI, 710 AM, Spanish News
WAXY, 790 AM, Talk/Sports
WBGG, 105.9 FM Classic Rock
WCTH, 100.3 FM Country
WDNA, 88.9 FM Community Licensed.
WEDR, 99.1 FM Urban Contemporary
WFLC, 97.3 FM Hot AC
WHDR, 93.1 FM Active Rock
WHQT, 105.1 FM Urban Contemporary
WHYI, 100.7 FM Dance/Hits.
WINZ, 940 AM Air America
WIOD, 610 AM News.
WKAT, 1360 AM News/Talk
WKIS, 99.9 FM Country
WKIS, 99.9 II Gretchen HD Only
WLVE, 93.9 FM Jazz
WLYF 101.5 FM Adult Contemporary.
WLRN, 91.3 FM Public Broadcaster.
WMKL, 91.7 FM Christian Rock
WMBM, 1490 AM Gospel
WMCU, 89.7 FM Religious
WMGE, 94.9 FM, "Hurban"WMXJ, 102.7 FM Oldies.
WMIB, 103.5 FM Rhythmic Urban
WPOW, 96.5 FM Dance/Hits
WPYM, Online Only
WQAM, 560 AM Sports/Talk.
WQBA, 1140 AM Spanish News/Talk
WRTO, 98.3 FM Spanish A/C
WVUM, 90.5 FM, The Voice of the University of Miami
WZTA Online OnlyMonroe (Florida Keys) Radio Stations
WFKZ Classic Rock 103.1
WKEY Adult Contemporary 93.5
WKEZ Easy Listening 96.9 FM
WCNK Jazz 98.7 FMWWUS Classic Hits 104.1
WEOW Top 40 92.7
WKYZ Classic Rock 101.3 FM
WGMX Adult Contemporary 94.3 FM
WFFG Sports & News 1300 FM
WKLG Hits of the 70/80/90s 102.1 FMWKWF Sports Talk 1600 AM
WAIL Classic Rock 99.5
WWWK Oldies 105.5
WPIK Spanish language 102.5 FM
WKIZ Air America 1500 AM
WAVK Hot AC 97.7 FM
Palm Beach Radio Stations
WRMF Adult Contemporary 97.9 FM
WFTL 850 AM Sun Sentinel NewsRadioWJNA 640 AM
WFLL 1400 Broward TalkWLVJ 1040 AM Family Values Radio
WDJA/WJBW 1420/1000 AM Moneywatch radio
