Julie Durda to WPLG

Julie Durda, former cheerleader and WSVN meteorologist, goes back on-air April 15 on WPLG

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MeTV presentation for your late-night viewing

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Flood Smart Radio

The National Flood Insurance Program (NFIP), — I think — is currently running radio commercials urging listeners to “just Google “flood smart radio.” I thought that was odd… literally sending listeners on a wild goose chase when you could just as easily point them to your website.

When you hit the search button, Google shows results. At the very top of the page is a Google ad taking you to http://FloodSmart.gov, the official NFIP site. The first two organic links are also to FloodSmart.gov but then it gets interesting…

Search result number 3 on the page is to FloodSmartRadio.com which is registered privately. This site redirects visitors to pages at southeastfloodinformation.com which is registered at a trailer park office in Chandler Arizona. I’m guessing an entrepreneur heard the NFIP commercial, realized FloodSmartRadio.com was available and has created a nice little niche selling leads to insurance companies.

Moral of the story? Don’t try to be too cute, don’t use expensive radio advertising telling people to search for something online… It’s much easier to simply point them to your website.

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How do you say “HD” in spanish?

HD TV in Miami Florida spanish

Americateve and TEVEO will be switching to High Definition effective March 15th.

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Me and 20 million other people…

LinkedIn top 10%

LinkedIn recently ranked all their 200,000,000 profiles by viewership and sent a congratulatory note to the top 10%… I’ll keep sharing the strange, funny, useful and sometimes outrageous information I find online with you in 2013. Thanks for reading.

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Live Well Network coming to WPLG

WPLG Ch 10 will launch the Live Well Network in coming months as a digital sub-channel.

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