“Science: It’s A Girl Thing” campaign is reborn | Poller & Jordan Advertising Agency, Miami, Florida

“Science: It’s A Girl Thing” campaign is reborn

Posted on January 6, 2013 by admin

Remember the “Science: It’s a Girl Thing” European Commission fiasco? Well Curt Rice has made lemons from lemonade. For a good example of using crowdsourcing, read Curt’s rundown here. Of course, serendipity, in the form of having a Nobel Laureate reading your tweets, really helps get the ball moving…

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Posted in advertising, creative, online, social media | Tagged campaign, creativity, online media, science communication, social media | 1 Comment

One Response to “Science: It’s A Girl Thing” campaign is reborn

curt rice says:

January 13, 2013 at 2:32 pm

Thanks for helping to spread the word. It was so fun to see how enthusiastic the participants were, and how excited the winners were. And, yes indeed, a laureate here, a laureate there, and pretty soon, you’re doin’ science!

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