Tag Archives: campaign

“Science: It’s A Girl Thing” campaign is reborn

Posted on January 6, 2013 by

Remember the “Science: It’s a Girl Thing” European Commission fiasco? Well Curt Rice has made lemons from lemonade. For a good example of using crowdsourcing, read Curt’s rundown here. Of course, serendipity, in the form of having a Nobel Laureate … Continue reading →

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Florida developing new business brand in Tennessee

Posted on October 23, 2012 by

Enterprise Florida, the official economic development organization for the state of Florida, has awarded a branding campaign assignment to Nashville-based North Star Destination Strategies. I’m assuming all the Florida brand consultants were just too busy to take on this assignment. … Continue reading →

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Cities turn to advertising for new income, again

Posted on June 25, 2012 by

Here we go again… The New York Times picks up on the trend among municipalities to accept ads on public facilities to provide income. Baltimore is joining dozens of other financially struggling cities, transit systems and school districts around the … Continue reading →

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“Science: It’s a Girl Thing” campaign backfires

Posted on June 23, 2012 by

Watch this video on YouTube Embedded with WP YouTube Lyte. What happens when the best intentions meet the lowest bidder? In the EU’s campaign to attract more women to STEM fields, the teaser video gets yanked and somewhere in Brussels, … Continue reading →

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Florida politicians are hurting Florida’s advertising business

Posted on May 31, 2012 by

Vern Buchanan, Florida’s US representative for the 13th congressional district, has reserved a $4 million media buy covering the Tampa Bay market for the 2012 election cycle. Mr. Buchanan, like many politicians, is using an out-of-state ad agency to plan, … Continue reading →

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ADDY Gala this Thursday! Don’t miss it!

Posted on March 6, 2012 by
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