Starting September at 5:30 AM, WPLG Ch 10 is expanding weekend news coverage… more local news inventory just in time for elections.
Archive for category Current Deals
How do you reward Facebook friends or followers when they “Like” your page? Build a Facebook friends-only coupon…
Over the past week, we’ve been able to code language that displays one image to “friends” and a different image to not-yet-friends on a Facebook page. So those who ‘like” you can get a coupon or special offer while others see an image that urges them to “Like” your page for access to special deals.
Times Square on the Bay
Jul 29
Miami City Commissioners have approved the construction of two digital billboards reaching almost 500 feet tall, next to the Arscht Center in downtown Miami. The developer of the project claims that he will be able to sell tens of millions of dollars in advertising annually.
My initial thought is “not anytime soon.” After all, we have LED screens that probably cost in the area of $2 million each. And as I recall, they’re pretty darn close to the flight path into MIA. And then there is the issue of lightning strikes. Florida is the lightning capital, and I don’t know how LED screens hold up to a few hundred million volts of electricity. Of course, a direct hit by even a category 1 hurricane will probably turn those LED signs into confetti… that’s not to mention the damage a Cat 2 or Cat 3 could deliver. And finally, we have Miami’s general level of chaos to consider. How long before someone takes a .22 and shoots out your sign?
Finally, you’ve got the neighbors to contend with. 
is the formula for approximating the distance you can see an object, based on it’s height. At 500 feet, these towers are visible up to 27 miles out to sea… If they get built, I can’t see them making it through the first year unscathed.
An object 500 feet tall is visible approx 27 miles out to sea
WINZ rates are now up to “where they should be” according to an anonymous Clear Channel source. You can bet that Miami Heat sponsorship packages are priced at what the market will bear, and will sell out. Anecdotal evidence suggests that local hotels and restaurants are seeing an uptick in interest.
The radio and TV rights contracts for this season will not change. Radio rights will cost more for the following season, while Sun Sports has a few more years left on their TV contract. Expect lots more opportunity from CC and SS. Remember, CC has 9 hours of programming on WINZ/WBGG around Miami Dolphins games, expect the same for the Miami Heat games. And no, I cannot get you Miami Heat Tickets, but thanks for asking.
NPR spoofs self
Jun 9
Something about laughing at oneself always seems to provide great entertainment for others…
Bad Move, Fiat
Jun 9
Bad move, Fiat
Look, as a person, you’re allowed to be angry with BP. Environmental advocates, politicians, governors… they’re supposed to be angry. Fishermen, especially angry. Getting bitch-slapped by public opinion is known as negative reinforcement. Standard behavior modification technique.
But when you manufacture cars, it’s probably not a good idea to raise a stink over pollution. It’s just a wee bit hypocritical.
Card this!
Jun 5
BP has hired Purple Strategies for a media buy. Most likely, a good deal of budget will be hitting Florida’s Gulf Coast markets and the Keys.
In downtown Miami? How much would these things cost to build? Just a reminder, hurricane season runs from June through November.
Three-way media stimulus
Apr 29
Charlie Crist makes it a three-way race for the US Senate. You know what that means… There will be three campaigns pouring money into TV and direct mail. With the politicians buying up all the local TV inventory, expect us regular guys to get priced out of TV and right into radio and cable…
Automotive local retail budgets are coming back slowly and making an impact on the South Florida media. Based on anecdotal evidence, I’d have to say auto spending is up 20% right now…
