So, if Charlie Crist’s senate campaigns fails, I believe he has a lucrative career as an account executive waiting. I’ll reprint the business cards: “Poller & Crist”
Posts Tagged accounts
Hire that man!
Jul 6
Florida Census Advertising?
Jun 25
So, whatever happened to the $2.5 million advertising campaign to support Census participation in Florida? As far as I can tell, there were some legal challenges to the bid results… then nothing. Have you seen any Florida census advertising? I certainly did not.
A homerun for Miami
Apr 13
The Miami Dolphins organization has hired Miami-based Republica as their AOR. This is what’s known as doing the right thing. South Florida’s biggest sports organization should be using a team of South Florida talent, and now they are.
The Miami Dolphins today announced the hiring of Bob Lynch as Vice President, Integrated Media Sales and Wayne Partello as Senior Director, Content and Creative.
So, the same team that sent its advertising account to an out of town agency, so they can stimulate New York’s economy, now wants to sell advertising to us local advertisers… Let’s see if I’ve got this right: South Florida business earns money in South Florida > spend it on Dolphins “integrated media” > Dolphins send it to New York… <sarcasm>That’s a winning game plan for South Florida!</sarcasm>
ABC News is reporting that Southeast Toyota Distributors, through 22Squared, has cancelled all buys on ABC stations in the 5-state SET territory. Budget being shifted to other broadcast and cable TV. Seems that ABC News was beating this drum just a little bit too hard for the folks in Deerfield Beach. If it were me, I would be taking the hit for the client and claiming that I could not recommend the ABC editorial environment at this time.
At least one local Toyota dealer in this market has pulled budget from one station deemed unfriendly to Toyota.
bbdo citrus media
BBDO Atlanta bests Campbell-Ewald and Richards Group for this general market account.
The mission of the Orange Juice advertising program is to ensure that Florida orange juice is an indispensable part of the morning ritual because of its wellness and taste benefits. The current annual budget for FY 2009/10 is $19,000,000, which includes agency compensation, production, media, research and travel.
The mission of the Grapefruit (juice and fresh fruit) advertising program is to encourage trial by new grapefruit users while increasing purchase frequency among current/lapsed users. The current annual budget for FY 2009/10 is $1,200,000, which includes agency compensation, production, media, research and travel.
The FDOC’s Fresh Fruit marketing programs historically have showcased the attributes of Florida grapefruit, orange and specialty fruit (tangerines and tangelos). Financial constraints have currently limited marketing efforts focused on this segment, but future programs may be required by FDOC.
The 2010 Census campaign starts Monday on the Golden Globes. Around $340 million of your tax dollars are hard at work reminding America to fill out and return the Census forms. There will even be a SuperBowl spot. The Census determines how $400 Billion in government cheese is allocated. If Florida gets a bigger response, we get a bigger chunk of that cheese… simple. Right now Census individual statewide campaigns are being awarded in an effort to increase each state’s market share of population. In addition, the Census will have some effect on market rankings.
Local Rothstein fallout?
Nov 4
Is Scott Rothstein’s law firm, RRA, a sponsor of the Miami Dolphins Alumni? RRA is listed as a Zo’s Summer Groove sponsor.
Kip Hunter Marketing is in the same building as RRA offices and has RRA and some of Rothstein’s other corporate interests listed as clients. Was RRA advertising in any local media?
http://rptsrv2.miamidade.gov/eprocpdfs/pdf_files/EPPRFP697/Executed_Contract.pdf
This is a link to the PDF of the contract…
Here’s the story in AutoWeek. Quite a shock. Penkkse’s team is said unable to find a source for new vehicle manufacturing after GM’s contract runs out… Hello, Detroit? Got any empty factories? Got any idle workers?
