Jennifer Vandekreeke, Director of Advertising for Carnival Cruise Lines, speaks about cross-platform advertising. And we all get to learn how to pronounce her name… September 22, 2010 at 6PM at Mai Tardi, 163 NE 39 Street. Members Free, illegal aliens $10. Complimentary appetizers and one free drink per person. Purchase your tickets today by clicking here! or contact Maria Lazo maria.lazo@adfedmiami.com for more information.
Posts Tagged advertising
Starting September at 5:30 AM, WPLG Ch 10 is expanding weekend news coverage… more local news inventory just in time for elections.
Last year, advertisers spent something like $2.5 billion dollars on social media advertising worldwide. It looks like we’ll push that figure to about $3.5 billion this year and more than $4 billion next year. Facebook will take nearly half of the US ad spend in this sector, nearly $1 billion.
Twitter accepting ads
Aug 15
My daughter tweets, I’ve integrated twitter stream to a couple of websites for clients and I actually Tweet certain news items now and then… So I’m a bit familiar. Last week I saw “sponsored tweets” for the first time. Now Twitter has formalized a paid Tweet program. Advertising Age has the rundown.
AP reviews earnings reports
Aug 11
AP has reviewed earnings reports from a number of publicly-traded media and advertising firms. Google, Yahoo, AOL and IAC all report improved results in the second quarter. Media firms like Gannett, NYT, Comcast, News Corp and CBS also report improved results. Finally, Interpublic and Omnicom both report improved revenues and net. Both Washington Post and McClatchey report continuing declines in print ad revenue, but the lowest level of decline in years. Looks like light at the end of the tunnel.
How do you reward Facebook friends or followers when they “Like” your page? Build a Facebook friends-only coupon…
Over the past week, we’ve been able to code language that displays one image to “friends” and a different image to not-yet-friends on a Facebook page. So those who ‘like” you can get a coupon or special offer while others see an image that urges them to “Like” your page for access to special deals.
Times Square on the Bay
Jul 29
Miami City Commissioners have approved the construction of two digital billboards reaching almost 500 feet tall, next to the Arscht Center in downtown Miami. The developer of the project claims that he will be able to sell tens of millions of dollars in advertising annually.
My initial thought is “not anytime soon.” After all, we have LED screens that probably cost in the area of $2 million each. And as I recall, they’re pretty darn close to the flight path into MIA. And then there is the issue of lightning strikes. Florida is the lightning capital, and I don’t know how LED screens hold up to a few hundred million volts of electricity. Of course, a direct hit by even a category 1 hurricane will probably turn those LED signs into confetti… that’s not to mention the damage a Cat 2 or Cat 3 could deliver. And finally, we have Miami’s general level of chaos to consider. How long before someone takes a .22 and shoots out your sign?
Finally, you’ve got the neighbors to contend with. 
is the formula for approximating the distance you can see an object, based on it’s height. At 500 feet, these towers are visible up to 27 miles out to sea… If they get built, I can’t see them making it through the first year unscathed.
An object 500 feet tall is visible approx 27 miles out to sea
WINZ rates are now up to “where they should be” according to an anonymous Clear Channel source. You can bet that Miami Heat sponsorship packages are priced at what the market will bear, and will sell out. Anecdotal evidence suggests that local hotels and restaurants are seeing an uptick in interest.
The radio and TV rights contracts for this season will not change. Radio rights will cost more for the following season, while Sun Sports has a few more years left on their TV contract. Expect lots more opportunity from CC and SS. Remember, CC has 9 hours of programming on WINZ/WBGG around Miami Dolphins games, expect the same for the Miami Heat games. And no, I cannot get you Miami Heat Tickets, but thanks for asking.
When was the last time you saw a political video that did not trash the competition?
Hire that man!
Jul 6
So, if Charlie Crist’s senate campaigns fails, I believe he has a lucrative career as an account executive waiting. I’ll reprint the business cards: “Poller & Crist”
