When was the last time you saw a political video that did not trash the competition?
Posts Tagged campaign
Transit Advertising Campaign
Our shiny new six market transit advertising campaign is on the streets now.
Negotiating from Strength?
The scene: A non-descript conference room in any media property in Florida. It could be a newspaper, radio station or TV station. Warm coffee in styrofoam cups. Donut crumbs on the conference table from the morning sales meeting. A piece of 8.5 X 11 paper on the floor next to the fax machine. A broken pencil on the windowsill…
There are five people sitting around the table. Client, ad agency rep and media team. For whatever reason, someone makes a remark about the client needing to protect herself from potentially violent competitors. “I carry a gun” she says matter-of-factly… The conversation then briefly veers off to a discussion of guns and it turns out that 3 of the five people are carrying concealed weapons in their purse or briefcase at that very minute. Apparently, advertising in Florida really is a cutthroat business.
When the local TV station picks up your typo and broadcasts it for everyone to see, your reputation takes a hit. Photo courtesy of WSVN
Florida Career College billboard
Another notch in the belt
Mar 18
As of noon today, the protest period has expired on the latest Government contract we just won… As you drive around the state, take a look at the buses. Yep, we’re running a multi-market transit advertising campaign for the State of Florida.
Election 2010
Feb 12
Primary is August 24, 2010. I’m betting that inventory on broadcast TV, Country format radio, news/talk radio is going to be very tight in July & August statewide. You can also expect a massive online effort the week before the primary and a low level constant “vote early” drumbeat leading up to the primary.
Toyota Recall Online Ad
So this Toyota ad started showing up today… It looks like Toyota is beginning to get ahead of the curve. There is a decent amount of information now on Toyota’s recall site.
I just have to wonder how long Americans are going to allow them to get away with calling a shim a “Precision Steel Reinforcing Bar.” A shim by any other name is still just a shim.
Toyota recall Ad
How much you want to bet a 20-something New York creative team put this ad together? And they probably do not even own cars…
Sorry, in an ad about unintended acceleration the words “temporary” and “pause” are not good choices. And the pause button graphic (yeah, that’s what the dark box with the sideways “=” is supposed to look like) is really just confusing in an auto ad.
Toyota, we do not care why you have stopped your plants. That’s not the issue. We care about our cars and our passenger’s lives. This ad misses the point.
Customers and potential customers are looking for solid facts about this issue. After all, a stuck accelerator could mean a fiery death. Toyota should have run a much more information intensive ad… 1) Address the problem, not the symptom; 2) Tell us what you are going to do to our Toyota vehicles to fix the problem; and 3) Tell us your plans for a timeline to fix the problem.
People are passionate about their vehicles (except New Yorkers, which could explain the crappy ad). We will read hundreds of words about our second largest purchase. So, please explain what “fly-by-wire” is so drivers understand there is no throttle cable going from the gas pedal to the engine. Explain what you’re going to do: are you going to replace the accelerator’s electronic guts? install a new return spring? or shim the existing spring?
Overall, Toyota needs to divulge more info. Toyota should not treat customers and potential customers like we can’t handle the truth. This ad really contains no information, just says visit our website for more information…
A lack of information creates confusion. Confusion does not help your brand. This ad does not help Toyota or Toyota drivers. Fail.
P.S. And by the way, “unintended acceleration” is not the problem. It’s the unintended rapid deceleration that hurts.
bbdo citrus media
BBDO Atlanta bests Campbell-Ewald and Richards Group for this general market account.
The mission of the Orange Juice advertising program is to ensure that Florida orange juice is an indispensable part of the morning ritual because of its wellness and taste benefits. The current annual budget for FY 2009/10 is $19,000,000, which includes agency compensation, production, media, research and travel.
The mission of the Grapefruit (juice and fresh fruit) advertising program is to encourage trial by new grapefruit users while increasing purchase frequency among current/lapsed users. The current annual budget for FY 2009/10 is $1,200,000, which includes agency compensation, production, media, research and travel.
The FDOC’s Fresh Fruit marketing programs historically have showcased the attributes of Florida grapefruit, orange and specialty fruit (tangerines and tangelos). Financial constraints have currently limited marketing efforts focused on this segment, but future programs may be required by FDOC.
The 2010 Census campaign starts Monday on the Golden Globes. Around $340 million of your tax dollars are hard at work reminding America to fill out and return the Census forms. There will even be a SuperBowl spot. The Census determines how $400 Billion in government cheese is allocated. If Florida gets a bigger response, we get a bigger chunk of that cheese… simple. Right now Census individual statewide campaigns are being awarded in an effort to increase each state’s market share of population. In addition, the Census will have some effect on market rankings.
