Jennifer Vandekreeke, Director of Advertising for Carnival Cruise Lines, speaks about cross-platform advertising. And we all get to learn how to pronounce her name… September 22, 2010 at 6PM at Mai Tardi, 163 NE 39 Street. Members Free, illegal aliens $10. Complimentary appetizers and one free drink per person. Purchase your tickets today by clicking here! or contact Maria Lazo maria.lazo@adfedmiami.com for more information.
Posts Tagged florida
Starting September at 5:30 AM, WPLG Ch 10 is expanding weekend news coverage… more local news inventory just in time for elections.
Who will sell Fiat cars?
Aug 31
Chrysler this week hosted about 400 Chrysler Group dealers to outline the requirements to become a Fiat dealer in the United States. The dealers met with the Chrysler Group team responsible for establishing a Fiat retail network by the end of this year. The company wants Fiat dealerships in about 165 locations, in metropolitan areas chosen for their high concentration of small-car registrations. There are seven dealers likely to apply for two dealerships in the Orlando market. Mike Maroone likes it, so you know AutoNati0n will be in the mix. No specific word yet on South Florida…
We successfully marketed the Daewoo brand in South Florida, ultimately creating the number 1 and number 2 dealers in the Daewoo organization. South Florida should be perfect for the Fiat 500.
- Orlando: #19
- Miami/Ft. Lauderdale: #16
- Tampa/St. Pete: #14
Nielsen’s new 2010/2011 market rankings seem to indicate that Florida’s population outflow has stopped, if TV market size is any indication.
Times Square on the Bay
Jul 29
Miami City Commissioners have approved the construction of two digital billboards reaching almost 500 feet tall, next to the Arscht Center in downtown Miami. The developer of the project claims that he will be able to sell tens of millions of dollars in advertising annually.
My initial thought is “not anytime soon.” After all, we have LED screens that probably cost in the area of $2 million each. And as I recall, they’re pretty darn close to the flight path into MIA. And then there is the issue of lightning strikes. Florida is the lightning capital, and I don’t know how LED screens hold up to a few hundred million volts of electricity. Of course, a direct hit by even a category 1 hurricane will probably turn those LED signs into confetti… that’s not to mention the damage a Cat 2 or Cat 3 could deliver. And finally, we have Miami’s general level of chaos to consider. How long before someone takes a .22 and shoots out your sign?
Finally, you’ve got the neighbors to contend with. 
is the formula for approximating the distance you can see an object, based on it’s height. At 500 feet, these towers are visible up to 27 miles out to sea… If they get built, I can’t see them making it through the first year unscathed.
An object 500 feet tall is visible approx 27 miles out to sea
WINZ rates are now up to “where they should be” according to an anonymous Clear Channel source. You can bet that Miami Heat sponsorship packages are priced at what the market will bear, and will sell out. Anecdotal evidence suggests that local hotels and restaurants are seeing an uptick in interest.
The radio and TV rights contracts for this season will not change. Radio rights will cost more for the following season, while Sun Sports has a few more years left on their TV contract. Expect lots more opportunity from CC and SS. Remember, CC has 9 hours of programming on WINZ/WBGG around Miami Dolphins games, expect the same for the Miami Heat games. And no, I cannot get you Miami Heat Tickets, but thanks for asking.
When was the last time you saw a political video that did not trash the competition?
Hire that man!
Jul 6
So, if Charlie Crist’s senate campaigns fails, I believe he has a lucrative career as an account executive waiting. I’ll reprint the business cards: “Poller & Crist”
Yeah, it’s true. Just go Google his name and you’ll find all the news articles…
Dear Mr. Suttles:
CHARLIE CRIST
GOVERNOR
June 30, 2010
As you are aware, Florida’s economy relies heavily on the tourism industry. Last year alone, more than 80 million visitors traveled to Florida, and in the previous year, tourism generated $65.2 billion in direct economic impact in 2008, comprising 21 percent of Florida’s total taxable sales.
On behalf of the communities, businesses and families that rely on the Sunshine State’s tourism industry, I want to express my appreciation for the $25-million grant BP has provided to Florida for a tourism mass marketing campaign.
These dollars have assisted the state and localcommunities in providing up-to-date, accurate information about the condition of oil on our beaches.
Thankfully, the majority of our coast remains clean and open for business. As we have worked to put those tourism advertising dollars to work, we have seen that every dollar spent allows Florida businesses to stay open, Floridians to keep their jobs, and families to worry less about how to pay their bills.
Your investment in Florida’s tourism marketing not only helps Floridians, but it also benefits your company. Remember that visitors coming to Florida beaches, staying in Florida hotels and eating in Florida restaurants result in fewer claims for economic losses.
Florida has deployed the entirety of the $25 million. Unfortunately, due to the continuation of this event, Florida needs additional funding. It was our understanding that the state and local governments would be able to submit claims directly to BP for these requests.
However, today we were informed by Mr. Darryl Willis during a presentation to the Governor’s Oil Spill Economic Recovery Task Force in Pensacola, that requests for tourism and marketing dollars must come from the state to BP directly.
As I have met with business owners and families in our affected counties, it is very clear that Floridians would rather work than receive claims checks.
To ensure that opportunity is available to the businesses that rely on the Gulf of Mexico and our beautiful beaches and coastline for their economic security, we respectfully request an additional $50 million for the second round of a tourism marketing and advertising campaign.
Thank you for your prompt attention to this matter.
Governor Charlie Crist
