February 5th, 1990, WXDJ signed on. It is now the oldest continuously operating spanish FM with the same call letters, format and logo. To celebrate, they will be playing the top 95 songs of the last 20 years, and trying to get you to pay cold hard cash to sponsor it. Just think of your order as a birthday present.
Posts Tagged hispanic media
Mega TV rolls out
Jan 6
Spanish Broadcasting System is taking Mega TV on the road to Chicago, Dallas, Palm Springs and Fresno, Calif., the company said. The expansion will make Mega TV available in over 5.2 million homes, or about 21 percent of the Hispanic households in the US.
Que Pasa ethnic market?
Nov 30
Advertising Age is predicting the demise of “ethnic” markets as the “general market” becomes more diverse. We see this change every day in Miami.
Remember, McDonald’s and State Farm can change their media targeting a lot faster than Univision and Telemundo can become “general market” networks. So, ethnic targeting will be around as long as there are “ethnic” media. The problem is, when McDonald’s and State Farm and Coke and Nike and Toyota and on and on all change their targeting away from Univision and Telemundo, there will be no more “ethnic” media. What comes first, the market or the budget?
Omar’s Miami-based Ch 41 just vaulted into the big leagues with a deal to take over ad sales and broadcast operations on CV Network’s three stations; WFUN Miami, WPXO New York, and WJPX Puerto Rico.
