Starting September at 5:30 AM, WPLG Ch 10 is expanding weekend news coverage… more local news inventory just in time for elections.
Posts Tagged media
- Orlando: #19
- Miami/Ft. Lauderdale: #16
- Tampa/St. Pete: #14
Nielsen’s new 2010/2011 market rankings seem to indicate that Florida’s population outflow has stopped, if TV market size is any indication.
Last year, advertisers spent something like $2.5 billion dollars on social media advertising worldwide. It looks like we’ll push that figure to about $3.5 billion this year and more than $4 billion next year. Facebook will take nearly half of the US ad spend in this sector, nearly $1 billion.
Twitter accepting ads
Aug 15
My daughter tweets, I’ve integrated twitter stream to a couple of websites for clients and I actually Tweet certain news items now and then… So I’m a bit familiar. Last week I saw “sponsored tweets” for the first time. Now Twitter has formalized a paid Tweet program. Advertising Age has the rundown.
AP reviews earnings reports
Aug 11
AP has reviewed earnings reports from a number of publicly-traded media and advertising firms. Google, Yahoo, AOL and IAC all report improved results in the second quarter. Media firms like Gannett, NYT, Comcast, News Corp and CBS also report improved results. Finally, Interpublic and Omnicom both report improved revenues and net. Both Washington Post and McClatchey report continuing declines in print ad revenue, but the lowest level of decline in years. Looks like light at the end of the tunnel.
Times Square on the Bay
Jul 29
Miami City Commissioners have approved the construction of two digital billboards reaching almost 500 feet tall, next to the Arscht Center in downtown Miami. The developer of the project claims that he will be able to sell tens of millions of dollars in advertising annually.
My initial thought is “not anytime soon.” After all, we have LED screens that probably cost in the area of $2 million each. And as I recall, they’re pretty darn close to the flight path into MIA. And then there is the issue of lightning strikes. Florida is the lightning capital, and I don’t know how LED screens hold up to a few hundred million volts of electricity. Of course, a direct hit by even a category 1 hurricane will probably turn those LED signs into confetti… that’s not to mention the damage a Cat 2 or Cat 3 could deliver. And finally, we have Miami’s general level of chaos to consider. How long before someone takes a .22 and shoots out your sign?
Finally, you’ve got the neighbors to contend with. 
is the formula for approximating the distance you can see an object, based on it’s height. At 500 feet, these towers are visible up to 27 miles out to sea… If they get built, I can’t see them making it through the first year unscathed.
An object 500 feet tall is visible approx 27 miles out to sea
WINZ rates are now up to “where they should be” according to an anonymous Clear Channel source. You can bet that Miami Heat sponsorship packages are priced at what the market will bear, and will sell out. Anecdotal evidence suggests that local hotels and restaurants are seeing an uptick in interest.
The radio and TV rights contracts for this season will not change. Radio rights will cost more for the following season, while Sun Sports has a few more years left on their TV contract. Expect lots more opportunity from CC and SS. Remember, CC has 9 hours of programming on WINZ/WBGG around Miami Dolphins games, expect the same for the Miami Heat games. And no, I cannot get you Miami Heat Tickets, but thanks for asking.
Univision Local media
Jun 25
Univision Communications Inc. announced that Peter Walker has been named to the newly created position of president of Univision Local Media, effective July 12, 2010. Walker, who spent 17 years at various leadership positions at the Tribune Company, will be based in New York and will report to Joe Uva, president and chief executive officer of Univision Communications Inc.
In his new role, Walker will oversee Univision Local Media, a newly created division which reflects the realignment of all operations and sales for Univision’s local television stations, Univision Radio and local interactive properties into one division. He will work closely with David Lawenda, president of Advertising Sales and Marketing, to coordinate and align local and national sales efforts, as well as with Alina Falcon, president of Univision News, to streamline local programming operations.
Florida Census Advertising?
Jun 25
So, whatever happened to the $2.5 million advertising campaign to support Census participation in Florida? As far as I can tell, there were some legal challenges to the bid results… then nothing. Have you seen any Florida census advertising? I certainly did not.
NPR spoofs self
Jun 9
Something about laughing at oneself always seems to provide great entertainment for others…
