Jennifer Vandekreeke, Director of Advertising for Carnival Cruise Lines, speaks about cross-platform advertising. And we all get to learn how to pronounce her name… September 22, 2010 at 6PM at Mai Tardi, 163 NE 39 Street. Members Free, illegal aliens $10. Complimentary appetizers and one free drink per person. Purchase your tickets today by clicking here! or contact Maria Lazo maria.lazo@adfedmiami.com for more information.
Posts Tagged miami
Starting September at 5:30 AM, WPLG Ch 10 is expanding weekend news coverage… more local news inventory just in time for elections.
Times Square on the Bay
Jul 29
Miami City Commissioners have approved the construction of two digital billboards reaching almost 500 feet tall, next to the Arscht Center in downtown Miami. The developer of the project claims that he will be able to sell tens of millions of dollars in advertising annually.
My initial thought is “not anytime soon.” After all, we have LED screens that probably cost in the area of $2 million each. And as I recall, they’re pretty darn close to the flight path into MIA. And then there is the issue of lightning strikes. Florida is the lightning capital, and I don’t know how LED screens hold up to a few hundred million volts of electricity. Of course, a direct hit by even a category 1 hurricane will probably turn those LED signs into confetti… that’s not to mention the damage a Cat 2 or Cat 3 could deliver. And finally, we have Miami’s general level of chaos to consider. How long before someone takes a .22 and shoots out your sign?
Finally, you’ve got the neighbors to contend with. 
is the formula for approximating the distance you can see an object, based on it’s height. At 500 feet, these towers are visible up to 27 miles out to sea… If they get built, I can’t see them making it through the first year unscathed.
An object 500 feet tall is visible approx 27 miles out to sea
WINZ rates are now up to “where they should be” according to an anonymous Clear Channel source. You can bet that Miami Heat sponsorship packages are priced at what the market will bear, and will sell out. Anecdotal evidence suggests that local hotels and restaurants are seeing an uptick in interest.
The radio and TV rights contracts for this season will not change. Radio rights will cost more for the following season, while Sun Sports has a few more years left on their TV contract. Expect lots more opportunity from CC and SS. Remember, CC has 9 hours of programming on WINZ/WBGG around Miami Dolphins games, expect the same for the Miami Heat games. And no, I cannot get you Miami Heat Tickets, but thanks for asking.
Miami Advertising Federation Installation Dinner
Miss Me Yet?
May 12
"Miss Me Yet" George W. Bush Miami billboard
So I hear this George W. Bush “Miss Me Yet” billboard is up somewhere in Miami… anyone seen W around town?
UPDATE: Wednesday, 5/19/10 Jenn Herrera of WPLG just reported a 6:00PM news story about this billboard. Thanks Jenn, visits have spiked. Sorry I couldn’t provide more info…
UPDATE2: Thursday, 5/20/10 The Miami Herald runs a billboard story available here. The Sun-Sentinel story is here.
UPDATE3: Friday 5/21/10 WSVN jumps in here. All these stories leave more questions than answers.
In downtown Miami? How much would these things cost to build? Just a reminder, hurricane season runs from June through November.
Great Scott!
Apr 21
Miami TV is tighter than the race between Marco and Charlie. Republican candidate Rick Scott swooped into town and bought up a bunch of inventory. Hyundai dealers are back, home furnishings is turning up the heat, and local auto dealers are getting into the mix.
A tale of two ads
Apr 16
Approved Islam Transit Ads
Disproved anti-Islam Transit Ads
Ok, so they’re making a point, we get it. But it is a free speech, first amendment point…
Anyhow, Metro Transit fell for the trap. Instead of saying “No” Transit should have said “sorry, we’re all sold out for the rest of this year. Do you want to go on the waiting list?”
