Last year, advertisers spent something like $2.5 billion dollars on social media advertising worldwide. It looks like we’ll push that figure to about $3.5 billion this year and more than $4 billion next year. Facebook will take nearly half of the US ad spend in this sector, nearly $1 billion.
Posts Tagged online media
Twitter accepting ads
Aug 15
My daughter tweets, I’ve integrated twitter stream to a couple of websites for clients and I actually Tweet certain news items now and then… So I’m a bit familiar. Last week I saw “sponsored tweets” for the first time. Now Twitter has formalized a paid Tweet program. Advertising Age has the rundown.
How do you reward Facebook friends or followers when they “Like” your page? Build a Facebook friends-only coupon…
Over the past week, we’ve been able to code language that displays one image to “friends” and a different image to not-yet-friends on a Facebook page. So those who ‘like” you can get a coupon or special offer while others see an image that urges them to “Like” your page for access to special deals.
If you’re still running XP SP2, today is the day to make sure you are completely up to date. Tomorrow is the last official update and Microsoft is cutting off support, updates and patches for Windows XP SP2 after tomorrow.
Univision Local media
Jun 25
Univision Communications Inc. announced that Peter Walker has been named to the newly created position of president of Univision Local Media, effective July 12, 2010. Walker, who spent 17 years at various leadership positions at the Tribune Company, will be based in New York and will report to Joe Uva, president and chief executive officer of Univision Communications Inc.
In his new role, Walker will oversee Univision Local Media, a newly created division which reflects the realignment of all operations and sales for Univision’s local television stations, Univision Radio and local interactive properties into one division. He will work closely with David Lawenda, president of Advertising Sales and Marketing, to coordinate and align local and national sales efforts, as well as with Alina Falcon, president of Univision News, to streamline local programming operations.
Bad Move, Fiat
Jun 9
Bad move, Fiat
Look, as a person, you’re allowed to be angry with BP. Environmental advocates, politicians, governors… they’re supposed to be angry. Fishermen, especially angry. Getting bitch-slapped by public opinion is known as negative reinforcement. Standard behavior modification technique.
But when you manufacture cars, it’s probably not a good idea to raise a stink over pollution. It’s just a wee bit hypocritical.
Cheapo websites
I am in the midst of fixing a so-called “cheap” website. Next time someone starts whining about my prices, I am just going to tell them that I charge even more for fixing mistakes made by amateurs. I will remind them of the “opportunity cost” concept. While that cheap website is sitting there doing absolutely nothing, a real website would be an investment, not an impulse purchase made because you drove by a sign on the side of the road…
Social media overload
Mar 11
“Social media overload” will be the next big trend.
Election 2010
Feb 12
Primary is August 24, 2010. I’m betting that inventory on broadcast TV, Country format radio, news/talk radio is going to be very tight in July & August statewide. You can also expect a massive online effort the week before the primary and a low level constant “vote early” drumbeat leading up to the primary.
Toyota Recall Online Ad
So this Toyota ad started showing up today… It looks like Toyota is beginning to get ahead of the curve. There is a decent amount of information now on Toyota’s recall site.
I just have to wonder how long Americans are going to allow them to get away with calling a shim a “Precision Steel Reinforcing Bar.” A shim by any other name is still just a shim.
