Starting September at 5:30 AM, WPLG Ch 10 is expanding weekend news coverage… more local news inventory just in time for elections.
Posts Tagged TV
- Orlando: #19
- Miami/Ft. Lauderdale: #16
- Tampa/St. Pete: #14
Nielsen’s new 2010/2011 market rankings seem to indicate that Florida’s population outflow has stopped, if TV market size is any indication.
When was the last time you saw a political video that did not trash the competition?
Univision Local media
Jun 25
Univision Communications Inc. announced that Peter Walker has been named to the newly created position of president of Univision Local Media, effective July 12, 2010. Walker, who spent 17 years at various leadership positions at the Tribune Company, will be based in New York and will report to Joe Uva, president and chief executive officer of Univision Communications Inc.
In his new role, Walker will oversee Univision Local Media, a newly created division which reflects the realignment of all operations and sales for Univision’s local television stations, Univision Radio and local interactive properties into one division. He will work closely with David Lawenda, president of Advertising Sales and Marketing, to coordinate and align local and national sales efforts, as well as with Alina Falcon, president of Univision News, to streamline local programming operations.
AdWeek/AdFreak just put together their list of the “25 Most Epic TV commercials” not including Apple’s 1984 spot. Seeing as I just posted a link to “The Worst” local TV commercials, I figured you may need some balance. So here you go.
Worst local commercials
May 10
Some outfit by the name of Asylum sees fit to declare themselves the arbiter of all that is good and bad in local TV advertising… So they came up with 8 commercials they say represent the worst in local TV commercials. Do you know anyone on the list?
Three-way media stimulus
Apr 29
Charlie Crist makes it a three-way race for the US Senate. You know what that means… There will be three campaigns pouring money into TV and direct mail. With the politicians buying up all the local TV inventory, expect us regular guys to get priced out of TV and right into radio and cable…
Great Scott!
Apr 21
Miami TV is tighter than the race between Marco and Charlie. Republican candidate Rick Scott swooped into town and bought up a bunch of inventory. Hyundai dealers are back, home furnishings is turning up the heat, and local auto dealers are getting into the mix.
Automotive local retail budgets are coming back slowly and making an impact on the South Florida media. Based on anecdotal evidence, I’d have to say auto spending is up 20% right now…
Election 2010
Feb 12
Primary is August 24, 2010. I’m betting that inventory on broadcast TV, Country format radio, news/talk radio is going to be very tight in July & August statewide. You can also expect a massive online effort the week before the primary and a low level constant “vote early” drumbeat leading up to the primary.
