Mobile online ad spending passes radio, newspaper

After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media habits.

Read the entire story at the Wall Street Journal

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Im Flattered

CopyScape allows you to paste in two different URLs and it will highlight where the words match on the pages. I just found a web page with 231 words copied and pasted directly from a five-year-old post of mine. If imitation is the sincerest form of flattery, I’m flattered. X 231.

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A new choice for country music comes to South Florida radio

Clear Channel announced today the debut of 93.5 The Bull, Fort Lauderdale’s New Hit Country, effective immediately.  93.5 The Bull will kick off with commercial-free music for the entire summer featuring the newest hits from Country artists such as Luke Bryan, Jason Aldean, Blake Shelton, Carrie Underwood, Kenny Chesney, Eric Church and Miranda Lambert.

In addition, 93.5 The Bull will feature award-winning Country morning program The Bobby Bones Show, beginning later this summer  The morning show features on-air personalities Bobby Bones, Lunchbox and Amy, with special guest appearances from the biggest names in Country music straight from Nashville. The Bobby Bones Show, which recently celebrated its one-year anniversary on Country radio with the 2014 Academy of Country Music Award for “National On-Air Personality of the Year,” entertains listeners with a unique mix of pop culture, news and music.   93.5 The Bull programming will also include local news and events, exclusive album premieres, new song releases and more.

“We are excited to launch 93.5 The Bull, a fresh new take on Country music, for our Fort Lauderdale listeners.  This station is for the new generation of Country music fans and will give our listeners a front-row seat to Country’s biggest artists and concerts,” said Alex Tear, Vice President of Programming for Clear Channel Media and Entertainment Miami.  “Listeners will also enjoy waking up with TheBobby Bones Show and his unique and entertaining insight on Country music.  No one is closer to the heartbeat of Nashville than Bobby Bones.”

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Mobile advertising for your business

mobile advertisingMobile advertising for your business need not be scary or complicated. In fact, you can be running trackable, optimizable, reliable mobile ads tomorrow.

All you need is a Google keyword campaign to start your mobile advertising.

From 2012 to 2013, mobile Internet use in the U.S. more than doubled. Google noticed this and stopped allowing phone numbers in ad copy. Now the advertiser’s telephone number is a separate link that incurs a charge when clicked to call.

Today, about half the clicks in our Google keyword campaigns are generated on a mobile device. Most are for a telephone call to the advertiser. Google allows us to tailor ads by device; phone, tablet or desktop. We can even create links that only appear to mobile users. And we can choose to bid higher or lower for mobile users. That means we can use Google to create mobile campaigns.

Mobile ads give you some cute creative ideas. One of my clients has many of his Google clicks and calls coming from the zip code where his major competitor is located. People are in the showroom and comparing prices on their mobile device! So, we offer to meet or beat the competitor’s prices on mobile device ads! It works. People walk in with the competitor’s estimate in hand.

Small business and professionals should not be afraid of mobile advertising. It’s just another tool in the tool box and you need to learn to use it.

Like anything else, start small, iterate and test. You’ll learn what works for you and your customer base.

photo credit: William Hook via photopin cc

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Debbie Castellano signs off at WSVN

After 20-something years at WSVN, Local Sales Manager Debbie Castellano signed off.

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SEC Network Launching This Fall

In just over three months, the SEC Network will televise its first event – the South Carolina-Texas A&M football game on August 28, 2014.

The 24-hour SEC Network, which will debut August 14, will air more than 1,000 live events during the 2014-15 athletic year, including 45-plus football games, 100 men’s basketball games, 75 baseball games, 60 women’s basketball games and 50 softball games.

As we draw closer to August, more Gator fans will be asking themselves, ‘Will I have the SEC Network?’ Currently, ESPN is actively negotiating with cable companies and satellite providers across the country to carry the SEC Network as part of its basic packages. Thus far, DISH Network, AT&T U-verse, Google Fiber and NRTC have agreed to carry the SEC Network. This is not a pay-per-view network, but a channel like ESPN, ESPN2 or ESPNU that is being marketed to the cable operators to carry as another channel in their basic cable lineup.

The SEC Network will be available on computers, tablets, mobile phones and other consumer devices like Xbox to fans who receive their video subscription through an affiliated provider. The aim is to make this content available to fans anytime, anywhere, similar to how the WatchESPN application works today.

A mix of both existing ESPN personnel and new on-air staff will be present on the network. Most recent staff announced to be featured on the network include Paul Finebaum, Joe TessitoreBrent Musberger, Jesse PalmerGreg McElroy and Tim Tebow.

The SEC Network will include:

  • University of Alabama
  • University of Arkansas
  • Auburn University
  • University of Florida
  • University of Georgia
  • University of Kentucky
  • Louisiana State University
  • University of Mississippi
  • Mississippi State
  • University of Missouri
  • University of South Carolina
  • University of Tennessee
  • Texas A&M University
  • Vanderbilt University
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