Five formats in four years

By my count, 103.5 FM radio in Miami/Ft. Lauderdale has been five different formats in the past four years:

  • The Beat
  • SuperX (Hispanic)
  • She’s Only Rock ‘n Roll 103.5
  • Variety 103.5
  • Bangin’ Hip Hop
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Is the Miami media market “finally healing from the recession?”

Five years after the start of the Great Recession, the Miami media economy is finally making strides in its recovery, led by a surge in TV advertising from auto dealers and manufacturers.

Many categories have contributed to the improving TV market in Miami, but none more so than auto.

“We’re in September and it’s plain to see that this is the year automotive is back,” says Mike Poller, president at the Miami agency Poller & Jordan Advertising. “The TV stations are getting rates and holding rates like they haven’t in the past five years.”

Read more at MediaLife


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Muy Caliente

caliente weekly

Caliente, the new weekly shopper from Miami Herald

Coming soon from the Miami Herald to a doorstep near you, if you happen to live in the Westchester area… Caliente is the new free, weekly, spanish-language tabloid delivered to 33012 33013 33010 33126 33125 and 33135 zip codes. The plan is for a spicy mix of celebrity gossip and paid ads. Aye caramba!

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LinkedIn Woos the Next Generation With ‘University Pages’

When E-commerce Times had a question about LinkedIn’s new University Pages, they asked Mike:

“Universities have two audiences: the parent and the child,” Poller told the E-Commerce Times. “The prospective student chooses school based on academic and social offerings, among others. The parent often has veto power and often pays for the university choice.”

Read the entire article here

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How Publicis, Omnicom merger will change industry

Mike Poller, co-owner of Poller & Jordan Advertising Agency in Miami Fla., sees a positive for the two companies. Poller told me that: “The whole point of this is to create efficiencies. Efficiency means fewer people, offices, etc.”

“They will eventually consolidate operations,” he continued. “Unless they gain or lose clients, this should not affect the creative, production and media headcount too much.”

Read the entire article in the New York Business Journal


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Chicago pursues more advertising income

Mayor Rahm Emanuel is looking to expand the digital ads that are about to become increasingly common in Chicago under his watch, asking companies to present plans for a “street-level digital” advertising network.

The Chicago Tribune has the complete story

Chicago selling advertising on iconic bridges

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