Mobile advertising for your business

mobile advertisingMobile advertising for your business need not be scary or complicated. In fact, you can be running trackable, optimizable, reliable mobile ads tomorrow.

All you need is a Google keyword campaign to start your mobile advertising.

From 2012 to 2013, mobile Internet use in the U.S. more than doubled. Google noticed this and stopped allowing phone numbers in ad copy. Now the advertiser’s telephone number is a separate link that incurs a charge when clicked to call.

Today, about half the clicks in our Google keyword campaigns are generated on a mobile device. Most are for a telephone call to the advertiser. Google allows us to tailor ads by device; phone, tablet or desktop. We can even create links that only appear to mobile users. And we can choose to bid higher or lower for mobile users. That means we can use Google to create mobile campaigns.

Mobile ads give you some cute creative ideas. One of my clients has many of his Google clicks and calls coming from the zip code where his major competitor is located. People are in the showroom and comparing prices on their mobile device! So, we offer to meet or beat the competitor’s prices on mobile device ads! It works. People walk in with the competitor’s estimate in hand.

Small business and professionals should not be afraid of mobile advertising. It’s just another tool in the tool box and you need to learn to use it.

Like anything else, start small, iterate and test. You’ll learn what works for you and your customer base.

photo credit: William Hook via photopin cc

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Debbie Castellano signs off at WSVN

After 20-something years at WSVN, Local Sales Manager Debbie Castellano signed off.

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SEC Network Launching This Fall

In just over three months, the SEC Network will televise its first event – the South Carolina-Texas A&M football game on August 28, 2014.

The 24-hour SEC Network, which will debut August 14, will air more than 1,000 live events during the 2014-15 athletic year, including 45-plus football games, 100 men’s basketball games, 75 baseball games, 60 women’s basketball games and 50 softball games.

As we draw closer to August, more Gator fans will be asking themselves, ‘Will I have the SEC Network?’ Currently, ESPN is actively negotiating with cable companies and satellite providers across the country to carry the SEC Network as part of its basic packages. Thus far, DISH Network, AT&T U-verse, Google Fiber and NRTC have agreed to carry the SEC Network. This is not a pay-per-view network, but a channel like ESPN, ESPN2 or ESPNU that is being marketed to the cable operators to carry as another channel in their basic cable lineup.

The SEC Network will be available on computers, tablets, mobile phones and other consumer devices like Xbox to fans who receive their video subscription through an affiliated provider. The aim is to make this content available to fans anytime, anywhere, similar to how the WatchESPN application works today.

A mix of both existing ESPN personnel and new on-air staff will be present on the network. Most recent staff announced to be featured on the network include Paul Finebaum, Joe TessitoreBrent Musberger, Jesse PalmerGreg McElroy and Tim Tebow.

The SEC Network will include:

  • University of Alabama
  • University of Arkansas
  • Auburn University
  • University of Florida
  • University of Georgia
  • University of Kentucky
  • Louisiana State University
  • University of Mississippi
  • Mississippi State
  • University of Missouri
  • University of South Carolina
  • University of Tennessee
  • Texas A&M University
  • Vanderbilt University
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Show Car Graphics

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Graham Holdings and Berkshire Hathaway Reach Agreement in Principle for Berkshire Hathaway to Acquire WPLG-TV

Graham Holdings Company (NYSE: GHC) and Berkshire Hathaway Inc. (NYSE: BRK.A; BRK.B) announced today that they have reached an agreement in principle for Berkshire to acquire a wholly-owned subsidiary of Graham Holdings Company, which will include WPLG, a Miami-based television station, a number of Berkshire shares currently held by Graham Holdings Company and an amount of cash, in exchange for approximately 1.6 million shares of Graham Holdings Class B common stock currently owned by Berkshire Hathaway. The specific number of shares of each company and the amount of cash will be determined on the closing date based on certain factors, including the market prices of the shares of both companies at that time. No binding agreement has yet been signed in connection with the transaction. The transaction is subject to agreement on definitive documentation, and will be subject to regulatory approvals and other customary conditions. In addition there will be certain termination rights relating to minimum trading prices of the stock of each company immediately prior to closing and to a minimum value of the television station for purposes of the transaction on the closing date.

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Contact Form 7 and SMTP plugin correct reply-to address

If you are using Contact Form 7 and the WP_Mail_SMTP plugin on a WordPress site, all your emails from site visitors will have your gmail address as the “From” address. You can’t just hit the reply button to compose a reply to your inquires…

To workaround, you must include Reply-To: [your-email] in the “Additional Headers” field of your Contact Form 7 “Mail” form. Form submissions in your email box will still be “From” your gmail address, but when you hit the reply button, they will be sent to the email address your site visitor typed into the form.

contact form 7 SMTP

If you used a field name other than [your-email], well than, that’s what you need to use in the “Additional Headers” field…

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